Hair in the Black community is a labor of love, a form of expression, and a connection to our ancestry. Black women have set the tone for fashion and beauty by utilizing synthetic braiding hair to create unique hairstyles. For Black women, beauty comes at a price. This poor quality, synthetic braiding hair causes immense discomfort and contributes to plastic pollution in the environment. What’s our solution? Plant-based braiding hair that eliminates the discomfort associated with synthetic braiding hair and is 100% biodegradable. Lillian Augusta revolutionizes Black hair care by offering hair without harm™.
WHO WE ARE
Jannice Newson, Founder
I remember the first time I got braids. I loved the style, but didn’t realize they’d leave my scalp itchy, my face breaking out, and neck sore. These issues return every time I wear braids. As an environmental scientist, I want to solve this problem for my community.
Nana Britwum, Founder
Box braids have been my go-to hairstyle since I was a kid. Every time my mom would braid my hair, I looked forward to the cute style, but I dreaded the burning and itching that came with it. As a biologist, I want to create something better for Black women.