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Core Values

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Transparency

Lillian Augusta shares the journey of our product from start to finish. Our hair will always include ingredient lists to better inform our customers.

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Empowerment

Lillian Augusta is hair by Black women for Black women. Our hair is made with afro-textured hair in mind.

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Eco-Friendly

Lillian Augusta is tackling plastic pollution. Our hair will never include plastics.

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Quality

Lillian Augusta strives to offer the best hair possible. Our hair will never include carcinogens or toxic chemicals.

WHO WE ARE

Jannice Newson

Jannice Newson, Founder

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