Hair in the Black community is a labor of love, a form of expression, and a connection to our ancestry. Black women have set the tone for fashion and beauty by utilizing synthetic braiding hair to create unique hairstyles. For Black women, beauty comes at a price. This poor quality, synthetic braiding hair causes immense discomfort and contributes to plastic pollution in the environment. What’s our solution? Plant-based braiding hair that eliminates the discomfort associated with synthetic braiding hair and is 100% biodegradable. Lillian Augusta revolutionizes Black hair care by offering hair without harm™.
Core Values
Transparency
Lillian Augusta shares the journey of our product from start to finish. Our hair will always include ingredient lists to better inform our customers.
Empowerment
Lillian Augusta is hair by Black women for Black women. Our hair is made with afro-textured hair in mind.
Eco-Friendly
Lillian Augusta is tackling plastic pollution. Our hair will never include plastics.
Quality
Lillian Augusta strives to offer the best hair possible. Our hair will never include carcinogens or toxic chemicals.
WHO WE ARE
Jannice Newson, Founder
I remember the first time I got braids. I loved the style, but didn’t realize they’d leave my scalp itchy, my face breaking out, and neck sore. These issues return every time I wear braids. As an environmental scientist, I want to solve this problem for my community.
Nana Britwum, Founder
Box braids have been my go-to hairstyle since I was a kid. Every time my mom would braid my hair, I looked forward to the cute style, but I dreaded the burning and itching that came with it. As a biologist, I want to create something better for Black women.
